WE GROW CONSUMER BRANDS

BASED IN LONDON AND SAN FRANCISCO, THE CRAFTORY IS A $550MM GLOBAL INVESTOR FOCUSED ON CATEGORY TRANSFORMING CONSUMER BRANDS.

 

EXIT ANNOUNCEMENT

WHO LET THE DOGS OUT?

30th April 2024:

“The acquisition of Edgard and Cooper by General Mills marks the completion of a successful exit for The Craftory, with the pet food brand having grown its retail sales fivefold since the fund’s first investment in 2020”.

Read our press release for  the full story
 
 
 

MORE RADICAL
MORE PROGRESSIVE

OUR patient, growth capital (Series A/B/C) IS RESERVED FOR RESPONSIBLE Consumer Packaged Goods THAT POSITIVELY IMPACT THEIR CATEGORY, OUR SOCIETY, AND THE PLANET.

Together we WILL establish responsible CPG BRANDS as the new STANDARD.

The Deal
 
 

DEEP INDUSTRY EXPERTISE

To accelerate growth and increase impact WE PROVIDE industry networking, founder mentoring, access to state-of-the-art data tools, BUSINESS STRATEGY, brand development, marketing science, product innovation, retail optimisation, business scale-up, AND SUSTAINABILITY GUIDANCE.

Who Does What

OUR INVESTMENTS

FORGET TRADITIONAL VC FUNDS, WE’RE BUILDING A PORTFOLIO OF RESPONSIBLE CPG BRANDS. WE INVEST IN VISIONARIES; ENTREPRENEURS ON A MISSION TO DRIVE POSITIVE CHANGE.

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The Craftory The Craftory
 

CATEGORIES WE LOVE

WE’RE all about CPG. here’s the list OF categories we’re looking to invest in.

Get Categorised
 

CONTACT US

IF YOU’RE BUILDING A responsible CONSUMER BRAND WE’RE READY TO HELP.

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