DROPPS®

“DYE-FREE, NPE-FREE, PHOSPHATE-FREE, ANIMAL CRUELTY-FREE, SO FREE IT’S FREAKIN’ AWESOME.”

 

CAUSES

PROSPER SUSTAINABLY

DEAL DATE

18TH FEB 2020

CHECK SIZE

16M USD

INITIATIVES AND IMPACT

PREVENTED OVER 2M PLASTIC BOTTLES IN LANDFILL + MAJOR CO2 SAVINGS

+ Zero waste product and packaging, which has saved over 2 million plastic bottles to date

+ Only ships via ground (which is 550% less carbon intensive than via air)

+ Offsets all carbon emissions from shipping since 2017 with 650 metrics tons saved to date

+ Partners with like-minded organisations such as Oceana and No Kid Hungry

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ABOUT

The Philadelphia-based company invented the original liquid laundry detergent pod in 2008 and is now widely regarded as one of the US’s leading challenger brands. Since then, laundry detergent pods have taken the world by storm, with unit dose detergent sales making up 18% of the $7.3 billion US market in 2018.

Dropps was named EPA Safer Choice Partner of the Year for outstanding achievement in formulation and product manufacturing of both consumer and institutional/industrial products, and was ranked on the 2019 Inc. 5000 list of America's fastest growing companies.

"DROPPS ENSURES PEOPLE NEVER HAVE TO COMPROMISE ON EFFICACY AND SUSTAINABILITY."

Dropps The Craftory
 

THE DEAL

THE CRAFTORY HAS INVESTED $16 MILLION IN DROPPS TO HELP IT EXTEND ITS POSITIVE IMPACT.

This investment will allow Dropps to scale up and meet the growing demand for its subscription business. Dropps intends to expand its team and product development capabilities.

 
 
 

CAUSE DETAIL

The global laundry detergent market was valued at over $119 billion in 2019(2), a figure expected to rise considerably as the global population grows. Yet – alarmingly – 90% of people get the dosage of laundry detergent wrong(3). The same is true for dishwasher detergent.

This unintentional overdosing means more detergent ends up in the water cycle, thereby exacerbating the negative impact(4) on plant and animal life in our oceans, rivers and lakes.

While pods include less water, less packaging and contribute less CO2 into the atmosphere, they usually come in a standardised size which reduces our control over the amount of detergent we use for each wash.

This is why Dropps introduced half-dose pods giving customers greater control over the amount they need for each wash – helping them reduce their negative impact, one drop at a time.

Dropps ensures that people never have to compromise on efficacy and sustainability. All of its products provide better alternatives – both in the ingredients and the packaging.

Thanks to Dropps, nearly one million single-use plastic bottles, jugs, and tubs have been prevented from polluting oceans and waterways.