HOUSEHOLD
BUZZ
Efficacy, Waste Water, Plastic Waste, Sustainability, Plant-Based, Recyclable, Biodegradable, Compostable, Landfill, Products containing environmentally toxic chemicals, Excessive/ unsustainable/unrecyclable use of fossil fuel based plastics, Unnecessary shipping of water-based products…
YES
Film and foil alternatives, sustainable waste management products, Odor neutralisation and control, Surface cleaners, Floor cleaners, Exterior home cleaning products, Laundry and dryer products, Dishwashing products, Soaps and sink-side cleaning products, Specialist and heavy-duty cleaning products, Drain cleaning and unblocking, Stain removal and spot treatments, Delicate cleaning products, Paper products such as toilet tissues, Moist wipes, Fragrance boosters, Sustainable cleaning accessories such as gloves and brushes, Forever vessels…
NO
Plastic and unsustainable packaging, nasty toxic ingredients…
HOW ABOUT A CLEAN HOUSE THAT DOESN’T RISK POISONING PEOPLE AND THE ENVIRONMENT.
The global household care market is anticipated to be worth $40 billion by 2025. But there’s increasing evidence of negative bioaccumulation in our air, water, and food chain caused by chemicals found in household products.
A 2018 L.A.-based study into synthetic VOC pollution showed that as many pollutants are coming from industrial and household cleaning products as vehicle exhaust pipes.
How about a clean house that doesn’t risk poisoning people and the environment. We’d also prefer not to waste time on dubious ‘innovations’ and needless complexity. Do we need so many highly toxic products?
Is there such a thing as being too clean? Can excess hygiene damage your health? New science suggests there are good reasons to avoid excess cleanliness due to the risks of indoor pollution.
Tell us about your brandImage: Pierre Châtel-Innocenti