Who Gives a Crap
“We donate 50% of our profits to ensure everyone has access to clean water and a toilet within our lifetime, and with your help, we’ll get there”
“#BAMBOOBUM!”
CAUSES
Prosper Sustainably
Progress Society
DEAL DATE
September 2021 (Growth)
THE REVOLUTIONARY TOILET PAPER BRAND
Prosper Sustainably
Better for your bum and the planet, Who Gives A Crap is plastic-free, provides carbon-neutral shipping and is continuously optimising its products and supply chain to reduce its environmental impact, while making a real societal change. Recognising that there is no need to cut down trees to make toilet paper, the brand takes bamboo, recycled paper from used textbooks and old office supplies to make rolls with 400 sheets of three-ply paper. Unlike packs you buy from the supermarket, each roll is individually wrapped in more recycled paper.
PROMOTING MINDFULNESS
Not only has the brand revolutionised how this everyday commodity is made, bought and used, Who Gives A Crap also has an impressive business model to help those most in need, donating 50% of all profits to charity partners who work in water, hygiene and sanitation. Whilst Who Gives A Crap has already donated over £5 million to partners around the globe to build sustainable sanitation solutions, far more is required to meet its goal. It’s for this reason that Who Gives A Crap decided to take on its first ever capital, from a hand-picked group of like-minded investors, after being bootstrapped for 9 years.
"the brand takes bamboo, recycled paper from used textbooks and old office supplies to make rolls with 400 sheets of three-ply paper."
Who Gives A Crap’s CEO and co-founder, Simon Griffiths said:
“Who Gives A Crap exists to solve one of the world’s biggest problems, which is access to safe water and toilets for everyone in the world. We’re pleased to bring on the experienced team at The Craftory who have been champions of for-purpose companies like us and will help take our impact to the next level.”
Ernesto Schmitt, The Craftory Co-Founder explains:
“At The Craftory, it is our mission to champion the next generation of fearless consumer brands. We work to support and amplify the world’s most impressive CPG challengers who can affect large-scale positive change quickly. Who Gives A Crap has already transformed their category for the better and we’re excited to be part of the next chapter in their powerful story”.
About Who Gives A Crap
B Corp Who Gives A Crap is the eco-friendly toilet paper company launched by Simon Griffiths, Danny Alexander and Jehan Ratnatunga in 2012, when they learnt that 2.4 billion people did not have access to a toilet. The company donates half of their profits and to date have donated over AU$10 million to impact partners around the world that work with local communities to improve sanitation.
Now selling in just under 40 countries and with 135 employees across 7 countries, Who Gives A Crap is plastic-free, provides carbon-neutral shipping and continuously strives to reduce its environmental impact, while making a real impact.
Even More Who Gives a Crap
Who Gives a Crap
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Our original press release