THE DEAL

THESE ARE THE THREE AND A HALF CRITERIA FROM WHICH WE NEVER DIGRESS.

1: CPG BRANDS ONLY

The Craftory is focused on progressive Consumer Packaged Goods brands. We love consumable products, categories that consumers shop frequently and that impact their daily lives. This is how CPG can quickly generate large-scale positive impact.

 
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2: RESPONSIBLE, CAUSE-DRIVEN BUSINESSES

The Craftory only invests in businesses that are aligned with our righteous causes. Our investment thesis is designed to prove sustainable, cause-capitalism is the only viable way forward.

 
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3: ANNUAL RUN RATE IN EXCESS OF 20M USD

We don’t do startups or seed funding. We are growth capital focused on the “X10” leap from $20/30m to $200/300m and beyond.

If your run rate is less than $15m but you have a strong cause we may be able to help in other ways.

 
 

3.5: OCCASIONALLY WE CONSIDER STRATEGIC BUSINESSES

Could the products or services you offer support and accelerate the positive impact of the consumer-facing brands in our portfolio? If the answer is a clear yes then we could be interested.