BEAUTY AND PERSONAL CARE
BUZZ
Animal Cruelty, Edible Beauty, Clean Beauty, Blue Beauty, Natural Alternatives, Femcare and women’s health, Manscaping, Sexual Health, Sexual Pleasure, Taboo Busting, Stereotype Destruction, Diversity, Inclusivity, Gender Fluidity, Non Gendered Makeup…
YES
Makeup and cosmetics, Skincare, Lip care, Hair care, Nail care, Foot care, Sustainable SPF and suncare, Oral and dental care products, Alternative deodorants and antiperspirants, Male grooming and shaving, Alternative consumable beauty products such as q-tips/wipes/swabs…
NO
Non-consumable hardware, nasty toxic ingredients, plastic and unsustainable packaging…
WE MAKE NO APOLOGIES FOR OUR RADICAL APPROACH TO BEAUTY AND PERSONAL CARE.
So glamorous, refined and exciting. But also wasteful, deceitful and unobtainable.
Reuters reports the global cosmetic market alone could be worth $800 billion by 2023. And yet Zero Waste Week recently estimated that more than 120 billion units of packaging are produced every year by the cosmetics industry world-wide, most of which are not recyclable.
The negative impact on self image caused by unrealistic beauty and personal care marketing is well studied. Personal care should be just that, not an endless assault on one’s self-esteem.
We make no apologies for our radical approach to beauty and personal care. If you’re of a prudish disposition and wish things were more like they used to be you are not going to enjoy this.
For everyone else, let’s make this category beautiful and kind.
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