HEALTH AND WELLNESS
BUZZ
Brain Health, Nootropics, Microbiome, Gut Health, Adaptogens, Complementary Therapies, CBD, Diet Optimisation, Mindfulness, Positivity, Resilience, Longevity, Sleep, Dietary Supplements, Tech Stress…
YES
New and alternative pharmacy products, Cough and cold medicine, Eye and optical care, Allergy relief, Sinus products, Femcare, Adult incontinence, Family planning and contraceptives, Sexual Pleasure, Sexual wellness, Anti-smoking products, External analgesics, First aid treatments and accessories, Meditation and antistress products, Anxiety control, Sleep remedies, Dietary guidance and weight control, all forms of science-based and nature-derived Nutritional supplements, Value Generics...
NO
Any product lacking independently verifiable or substantive efficacy claims…
AT LEAST HALF THE WORLD’S POPULATION CANNOT OBTAIN ESSENTIAL HEALTH SERVICES.
Good health and wellness spans body and mind, and can emerge from a diverse array of sources: World class original research, groundbreaking science, rigorous reassessment of traditional remedies, sustainable dietary improvements, enablers of self-esteem, seekers of mindfulness, they’re all part of a bigger holistic picture we are keen to explore.
The Global Wellness Institute estimates the global wellness economy was worth $4.2 trillion in 2017, but the World Bank and WHO report at least half the world’s population cannot obtain essential health services.
The Craftory is here to help your brand positively impact this reality: Democratising access, championing self-esteem, and delivering good health to as many as possible.
ORIGINAL SCIENCE ROCKS OUR WORLD
The Craftory places primary importance in science and observable evidence. We believe a questioning, rigorous, scientific method is the only real way to unlock the secrets of the natural world for the benefit of all.
Critically for an impact-focused CPG fund, science is most frequently the cornerstone that underpins category redefining innovation, claims, and reasons to believe. We reject outright snake-oilers and quackery, and instead assert it is through enlightened, altruistic science that we can all progress.
If your brand is defined by groundbreaking original science, applicable to mass consumer applications let’s talk.
Tell us about your brandImage: Elsa Olofsson