FRAGRANCE

 
 

BUZZ

Sustainable natural ingredients, Allergy-free, Ethical supply chains, Brand rediscovery and reinvention, Simple formulations, Gender neutral fragrances, Fragrance junkies, Fragrance removal, Safe and sustainable chemicals and alternatives...

YES

Personal fragrances, Ambient and room fragrances, Occasion-based scents...

NO

Plastic and unsustainable packaging, nasty toxic ingredients, allergens (human and animal)…

 

WHY THEN IS THIS $38 BILLION INDUSTRY SO PREDICTABLE, WASTEFUL, AND EXPLOITATIVE?

 

Olfactory stimulation: Intangible but powerful. Why then is this $38 billion industry so predictable, wasteful, and exploitative? 

Concerns about the bioaccumulation of synthetic musks in our ecosystem are growing. There is evidence that synthetic musks can disrupt the endocrine system in animals (including humans), thereby negatively affecting hormone balance, essential organs and the ability to reproduce.

Is natural always better? Are there safe and sustainable ways of producing synthetic alternatives? We’re looking for strong opinions and bold ideas, backed by measurable claims and positive impact. 

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