Veganize your freezer:
Let plants prosper and send meat packing.
The Craftory invests in plant-based, chef to customer delivery service allplants.
London (October 21st, 2021) - The Craftory, a $375M global investment house focused exclusively on championing the world’s boldest, mission-driven consumer brands, has invested in plant-based food delivery company allplants. The D2C platform and delivery service intends to use the funds to support the company’s rapid growth, enhance its range of products, expand its team, develop new distribution channels and increase the size of its plant-based kitchen in London.
With support from The Craftory and other investors, allplants will continue to boldly lead their category, helping more customers reduce their environmental impact whilst offering an easy and exciting way to eat more plants. This new partnership will see The Craftory and allplants drive forward two essential causes: delivering good health and prospering sustainably.
Deliver Good Health
Having seen a huge spike in sales during lockdown, allplants has quickly grown to become one of Europe’s largest plant based chef-to-customer meal services.
The Craftory are true believers that businesses can thrive while doing good and allplants’ continued growth proves exactly this. On a quest to serve the rapidly growing ‘plant-curious’ consumer market (already worth an annual £100 billion in developed markets) allplants’ meals are chef-made 24 hours a day by 140 skilled chefs in the company’s London kitchen.
Every recipe is nutritionally crafted to balance health and taste, with each meal containing at least two of your five-a-day. The model combines convenience with delicious, healthy food, and a way for environmentally-conscious consumers to easily reduce their environmental impact through small, delightful adjustments to their eating habits.
Prosper Sustainably
Both The Craftory and allplants’ believe in the importance of prospering sustainably and that creating happy communities and healthy ecosystems starts on our plates. Just one additional day of plant-based eating per week reduces the average UK consumer’s annual food carbon footprint by more than 10%.
From food to delivery, everything is designed to protect the planet. Not only do allplants own Europe’s biggest plant-based kitchen, running on 100% renewable energy, the brand is also proudly working towards reaching net zero in 2030.
Elio Leoni Sceti, The Craftory Co-Founder explains:
“Here at The Craftory we aim to amplify brands and products that offer regular people a better choice, which is why we are thrilled that allplants will be joining our portfolio of purpose driven brands. JP and the allplants team have created a brilliant product that makes eating vegan food fun, easy and fuss-free. We’re so excited to help develop their brand further.”
Jonathan Petrides, founder and CEO of allplants said:
“With demand for plant-based food exploding, partnering with The Craftory will help bring the movement to more plant-curious kitchens, and accelerate the impact it will have on the future of our planet.
“With experience working alongside leading challenger brands, and knowledge in the CPG space, their expertise will be invaluable as we roll out exciting plans following our third record-breaking raise.”
About allplants
allplants is an online platform and chef-to-customer delivery service making it easy and exciting to eat more plants, with its delicious and healthy chef-made meals. allplants dishes are flash-frozen, ensuring nutrition and taste are locked in, and ready to eat in minutes. Since launching in 2017, more than 3.5 million allplants meals have been eaten. From Europe's largest plant-based kitchen, it provides customers with cooking inspiration and recipes, and now, each evening an allplants meal is eaten every second.
For more information, visit www.allplants.com
ABOUT THE CRAFTORY
Based in London and San Francisco, The Craftory is a $375M global investment house.
We focus exclusively on bold CPG brands that positively impact their category, our society, and the planet. We offer permanent and early stage growth capital (Series A/B/C), as well as strategic expertise that covers industry networking, founder mentoring, branding, marketing science, innovation, and scale up - all designed to rapidly amplify growth and impact. We know the only viable future for capitalism is a sustainable one where we all work together. Proving this definitively is our mission.
The Craftory is a proud B-Corp. For more information, visit thecraftory.io
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