allplants
“Healthy, plant-based meals delivered. Fill your freezer with delicious, chef-made dishes that are ready when you are”.
CAUSES
Deliver Good Health
Prosper Sustainably
DEAL DATE
october 2021 (Growth)
Deliver Good Health
Having seen a huge spike in sales during lockdown, allplants has quickly grown to become one of Europe’s largest plant based chef-to-customer meal services.
The Craftory are true believers that businesses can thrive while doing good and allplants’ continued growth proves exactly this. On a quest to serve the rapidly growing ‘plant-curious’ consumer market (already worth an annual £100 billion in developed markets) allplants’ meals are chef-made 24 hours a day by 140 skilled chefs in the company’s London kitchen.
Every recipe is nutritionally crafted to balance health and taste, with each meal containing at least two of your five-a-day. The model combines convenience with delicious, healthy food, and a way for environmentally-conscious consumers to easily reduce their environmental impact through small, delightful adjustments to their eating habits.
Deliver Good Health
Having seen a huge spike in sales during lockdown, allplants has quickly grown to become one of Europe’s largest plant based chef-to-customer meal services.
The Craftory are true believers that businesses can thrive while doing good and allplants’ continued growth proves exactly this. On a quest to serve the rapidly growing ‘plant-curious’ consumer market (already worth an annual £100 billion in developed markets) allplants’ meals are chef-made 24 hours a day by 140 skilled chefs in the company’s London kitchen.
Every recipe is nutritionally crafted to balance health and taste, with each meal containing at least two of your five-a-day. The model combines convenience with delicious, healthy food, and a way for environmentally-conscious consumers to easily reduce their environmental impact through small, delightful adjustments to their eating habits.
"From Europe's largest plant-based kitchen, it provides customers with cooking inspiration and recipes, and now, each evening an allplants meal is eaten every second."
Jonathan Petrides, founder and CEO of allplants said:
“With demand for plant-based food exploding, partnering with The Craftory will help bring the movement to more plant-curious kitchens, and accelerate the impact it will have on the future of our planet.
“With experience working alongside leading challenger brands, and knowledge in the CPG space, their expertise will be invaluable as we roll out exciting plans following our third record-breaking raise.”
Elio Leoni Sceti, The Craftory Co-Founder explains:
“Here at The Craftory we aim to amplify brands and products that offer regular people a better choice, which is why we are thrilled that allplants will be joining our portfolio of purpose driven brands. JP and the allplants team have created a brilliant product that makes eating vegan food fun, easy and fuss-free. We’re so excited to help develop their brand further.”
About allplants
allplants is an online platform and chef-to-customer delivery service making it easy and exciting to eat more plants, with its delicious and healthy chef-made meals. allplants dishes are flash-frozen, ensuring nutrition and taste are locked in, and ready to eat in minutes.
Since launching in 2017, more than 3.5 million allplants meals have been eaten. From Europe's largest plant-based kitchen, it provides customers with cooking inspiration and recipes, and now, each evening an allplants meal is eaten every second.
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Our original press release