WE PRACTICE WHAT WE PREACH

THE CRAFTORY IS A PROUDLY CERTIFIED B CORPORATION.

 
 
 
 

The Craftory was the first UK-based investment company, investing exclusively in purpose-led consumer goods, to achieve B Corp certification. B Corp is a prestigious global movement of over 4,600 pioneering companies that use business as a force for good.

To certify as a B Corp, every year The Craftory has demonstrated that it meets rigorous standards of accountability, transparency, and social and environmental performance impact.

As the leading source of responsible capital to CPG challenger Brands, this is proof of the Craftory’s efforts to raise the sustainability standards of the Consumer Goods industry.

 
 
 
 
The definition of accountability for investors in the venture capital space is experiencing a significant shift. From purely looking at financial metrics, firms are considering more and more other key factors to success such as the impacts of investments - positive and negative. Further, it’s about managing available resources the right way, with new notions coming to the front such as frugality for the planet, well being for their employees and transparency in governance. At the Craftory, these considerations have been top of mind from the start and our efforts are summarised yearly in our sustainability report.
— Laura Tran, Partner - Purpose
 
 
 
 
 
 
 

Sustainable growth

The Craftory’s approach to consumer investing is aligned with the UN’s Sustainable Development goals. Find out how we grow consumer brands sustainably.

RIGHTEOUS CAUSES