Are agencies unintentional incubators?

It’s hard to feel an iota of sympathy for the legions of Suits complaining about how hard it is for ‘creative agencies’ these days.

But consider for a moment the thinkers and craftspeople stuck in that quicksand - confronted daily by risk averse ‘managers’, sour lemonade budgets, cocaine expectations, and slag heaps of data.

Perhaps then it’s no surprise that some of the most interesting challenger brands have been/are being conceived by agency creatives sick to the back teeth of big clients who don’t listen.

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