Zippy, Lithe and Disposable

Why turning new product development on its head is the challenger way

Back in the inebriated days of 2003, when Yahoo ruled search and Myspace was all the rage, technology products were mostly developed like the Pyramids of Giza: grand designs springing from a founders’ visionary foresight, long in planning and epic in the build. Fast forward to the present, and it’s widely accepted that grand designs and waterfalls are not the way to build technology products that consumers love. Remarkably, the same is emerging as the knock-out model for challenger brands in consumer goods.

Post Category: HOW

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