PRESENT LIFE: A GIFT FOR HIGH PERFORMANCE, PLANT-BASED WELLNESS AND BEAUTY.
CAUSE CAPITAL INVESTMENT FIRM THE CRAFORY INVESTS $20M IN PRESENT LIFE.
The Craftory is investing $20m into Present Life. The Craftory will become the company’s controlling shareholder. Present Life intends to use the funds to invest in product development, customer acquisition, and portfolio development.
Read more about the Present Life launch on WWD
ABOUT PRESENT LIFE: CUTTING-EDGE SCIENCE UNLOCKS THE TRUE POWER OF NATURE.
Natural brands often come with a trade off in performance, whilst the most established high efficacy products aren’t the kindest. Thanks to Present Life this is a compromise consumers no longer need to accept.
Present Life uses cutting-edge science to unlock the true power of natural ingredients, including rapidly emerging actives like CBD. All Present Life brands are plant-based (natural and naturally derived, organic, vegan) and planet-friendly (cruelty free, clean & sustainable).
Present Life’s approach to testing is equally rigorous: formulations are designed to match the highest accreditations from the world's most well-respected industry bodies.
Present Life is headquartered in London with offices in New York
www.presentlife.ioTHE PRESENT LIFE TEAM
Camillo Pane, Executive Chairman at Present Life, is gathering a diverse team of corporate and start-up executives with the aim of benefiting from the best of both worlds so as to disrupt the wellbeing and beauty market at scale.
“In most categories nowadays there is a proliferation of start-up brands that while disruptive in product and business model, often struggle to scale effectively. The hybrid skills of our team sets us apart from large corporates and smaller start-ups allowing us to first create with agility and speed, and then scale rapidly and profitably” explains Pane.
THE PRESENT LIFE BRAND PORTFOLIO
HEALIST
Healist is an innovative wellness brand with benefit-driven formulations designed to restore the body’s innate capacity to heal.
Launch products focus on stress reduction, good sleep, and reducing muscle aches and discomfort. The brand’s pioneering formulations blend efficacious natural ingredients with organic, broad-spectrum hemp extract.
Healist is on a mission to bring transparency and credibility to a newly forming category. Therefore all Healist products are clean and natural, triple lab tested, vegan, cruelty-free, non-GMO, and contain 0.00% THC. All Healist products are packaged with sustainable materials including ocean waste plastic.
The above combination makes Healist unique in the market. Healist is available online now (www.healistnaturals.com). The brand will also be truly omnichannel with its anticipated expansion into major brick-and-mortar stores in the coming months.
LOUM
Launching later this summer LOUM - Beauty of Calm (www.loumbeauty.com), a revolutionary new clean beauty brand developed with a leading Psycho-Dermatologist.
LOUM invokes the science of calm and uses a proprietary complex to dial down and free our beauty from the effects of stress.
ONE OCEAN BEAUTY
The third brand in the Present Life portfolio is One Ocean Beauty, a clean & sustainable marine biotech beauty brand founded by Marcella Cacci (www.oneoceanbeauty.com).
“One Ocean Beauty is a perfect fit for Present Life and reflects our values and ambition, I’m looking forward to supporting Marcella and her team through their next phase of expansion.” - said Pane.
ELIO LEONI SCETI, CO-FOUNDER OF THE CRAFTORY SAYS:
“At The Craftory we look for experienced partners that challenge the status quo and pave the way for cutting edge brands to transform their respective categories. We see Present Life as the home of the next generation of fearless and authentic consumer wellness and beauty brands.”
CAMILLO PANE, EXECUTIVE CHAIRMAN AT PRESENT LIFE AGREES:
“We have a common goal of developing products that people believe in and that make them feel good, and together are excited for the chance to make a positive impact in people’s lives.”