THE (POOP)SCOOP ON SUSTAINABLE DIAPERS
THE CRAFTORY INVESTS $20M DYPER THE WORLD’S MOST SUSTAINABLE, HIGH PERFORMANCE DIAPER BRAND.
The Craftory is investing $20m into DYPER to support its expansion in the US and amplify its impact. The Craftory is leading the round with existing investor HCAP also participating.
THE CAUSE: PROSPER SUSTAINABLY
We all know the guilty truth about diapers: An estimated 27.4 billion disposable diapers are used annually in the US, resulting in 3.4 million tons of used diapers added to landfills each year.
Scientists estimate a discarded disposable diaper containing plastic takes approximately 450 years to decompose*. This makes diapers as environmentally dangerous as single use plastic bags with similar risks of micro plastics entering the environment.
The good news is that a growing number of diaper brands are trying to minimise their impact. The even better news is DYPER stands head and shoulders above the rest.
*Sources:
Diaperwiki, Wikipedia.
ERNESTO SCHMITT, CO-FOUNDER & ARCH CRAFTER AT THE CRAFTORY, NOTED:
Diapers are a crappy category in which the incumbent brands have short-changed consumers for decades with products that are non-recyclable, generating mountains of landfill, and made with unsustainable and harsh materials that are bad for the planet and people. Sergio and his team at DYPER have chosen to attack the status quo fearlessly, and have successfully created the new category benchmark. It’s deeply impressive stuff. We look forward to supporting DYPER in wiping non-sustainable diapers off the bottom of the earth.
SERGIO RADOVCIC, CEO AND FOUNDER OF DYPER SAID:
DYPER’s mission goes far beyond selling diapers, and similarly, The Craftory goes far beyond capital. We’re thrilled to find a partner dedicated to taking on industry giants to affect real change, and look forward to scaling our mission of helping babies, parents and our planet, one diaper at a time.”
JAMIE SWANGO, CRAFT PARTNER DIGITAL AMPLIFICATION & PLATFORMS AT THE CRAFTORY COMMENTED:
Parenting a newborn can be stressful and exhausting - eco-guilt is something you shouldn’t have to worry about when your hands are full with an incontinent child. DYPER diapers represent only upside: No need to change consumer behaviour, superior product performance, sustainability built in. These are the diapers progressive moms and dads have been waiting for.
ABOUT DYPER
DYPER is a subscription-based diaper service that delivers the highest quality bamboo-based compostable diapers directly to customer's doorstep each month.
Dyper diapers are free from chlorine, latex, alcohol, PVC, lotions, TBT or Phthalates. They're unprinted, unscented, soft to the touch, yet extremely durable and highly absorbent. DYPER packaging is made from oxo-degradable materials, and for each delivery DYPER purchases carbon offsets that actively promote reforestation.
DYPER subscribers can also opt-in to the first of its kind REDYPER program. REDYPER uses specially engineered UN Haz Mat shipping boxes to return soiled diapers for composting. The waste composted through this program is used in specialized applications, such as for vegetation in highway medians.
dyper.com
ABOUT THE CRAFTORY
Based in London and San Francisco, The Craftory is a $375M global investment house focused on cause-driven CPG brands that positively impact the categories they serve, society, and the planet.
We offer permanent, early stage and growth capital, as well as strategic expertise that covers industry networking, founder mentoring, branding, marketing science, innovation, and scale up.
The Craftory is a proud B-Corp, a member of Diversity VC, and certified carbon negative.
The Craftory was advised by Squire Patton Boggs.
thecraftory.ioMEDIA ENQUIRIES - SMI
thecraftory@sciencemagic.inc