OUR STORY

Founded in early 2018 by Elio Leoni Sceti and Ernesto Schmitt The Craftory is a $550M global investment house focused exclusively on responsible CPG brands.

When we say ‘responsible CPG’ we are referring to independent businesses offering consumer packaged goods in a way that positively impacts their category, our society, and the planet. Fanworthy, innovative, category disruptive brands, founded with progressive cause by focused, obsessive, visionary freaks.

Based in London and San Francisco, we offer patient and growth stage capital (Series A and beyond), as well as strategic & operational expertise that covers industry networking, founder mentoring, branding, marketing science, innovation, and scale up.

The Craftory was designed from the ground up to amplify progressive, impact-focused CPG brands: We're the incumbent shockers, the VC disruptors, a source of growth capital as revolutionary and inspired as the brands & businesses we back.

We’re here to help you grow from scrappy rebel upstart to sustainable leader, able to withstand shifting markets and intense competition … to lead your category to new standards of impact and performance, without selling out or compromising quality.

THIS IS THE WAY

Our progressive reset of CPG is in full effect. We’re witnessing a positive, accumulating impact across our portfolio, and along the way we are discovering deep consumer insights while unlocking some of the most exciting CPG innovations ever.

We maintain our conviction that sustainable, cause-driven capitalism is more than possible, it’s essential. In truth it’s the only viable option we have. Regardless of category our world needs highly effective products that leave no trace, products where the consequences of their consumption have been considered and controlled.. and businesses hungry to raise the bar and push even further. Across CPG this is the vision, this is the prize we’re all working for - to do well and to do good at the same time.

And the change is happening: As predicted, ever increasing numbers of consumers get it too. When presented with better choices regular people go for the sustainable-progressive option. Ideas and behaviours that only a few years ago seemed unfamiliar are becoming wonderfully mainstream. Consumers are measurably more informed, more discerning and demanding… and we love it. This is the way we win together.