A Wolf Wakes

(Not) announcing the launch of The Craftory

The Craftory Ltd today pointedly failed to announce its launch via conventional PR Newswire. That’s because press releases are both endearingly ineffective corporate relics of the 20th Century, and because The Craftory’s target audience – those fearless CEOs and founders of the world’s boldest challenger brands – wouldn’t know what a PR Newswire was if it bit them in the derrière.

Post Category: WHAT

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